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DIEGO SGORBATI
Via Gadolini,
33
29122/Piacenza/Italy
e-mail: diego@sgorbati.it
Personal information
Place
and date of birth: Piacenza, Italy, 25/12/1970
Citizenship:
Italian
Marital
status: married
Work experience
Ducati Motor Holding
SpA
Bologna (I)
Director of Motorcycle Related Products (MRP)
The MRP department is responsible for P&L of spare parts, accessories,
riding gear, sportswear, merchandising, licensing and partnership, as well
as for the development of the retail sales besides the conventional
motorcycle dealer network. Travel
retail, corporate customers and on-line shop are the most relevant
channels.
As director of the business unit, I have direct
responsibility of the product and of
the sales and marketing operations.
I have functional responsibility over supply chain, parts purchasing
and accessory development.
The growth of the business through the
introduction of innovative products and services as well as the support of
the iconic lifestyle positioning of the Ducati brand are the challenges
associated to my role.
Inspiring change, being uncompromising on
quality, enabling people to express and enjoy their full potential: these
are the drivers of my management style.
Reporting to the CEO - as a member of Ducati’s
Management Committee - the daily involvement in the general management of
the company allowed me to develop holistic business understanding and
strong problem solving skills.
Ducati Motor Holding
SpA
Bologna (I)
Brand and Marketing Director
The
management on a global scale of the Ducati brand and product portfolio as
well as the creation of shareholders’ value through the development of
profitable long term customer relationships were the core of my job
position.
The rebranding of Ducati, the growth of the
global market share from 5.2% in 2007 to 10,6% in 2013, the successful
market introduction of revolutionary motorcycles and the creation of a
structured multi-channel CRM are tangible achievements of my
commitment.
The brand and marketing team I led, had
responsibility over:
- Strategic marketing (product management,
market analysis, pricing)
- Brand management (brand strategy, marketing
planning, communication)
- Community and Events (International events,
trade fairs, Ducati Club, museum)
- CRM (customer care, lead management, customer
satisfaction)
- In-house communication agency (advertising,
sales literature, POS, corporate and retail identity).
BMW
AG
Munich (D)
Marketing Strategy and Communication Manager BMW Motorrad
Definition of the marketing strategy for the
brand BMW Motorrad.
Development and international implementation of
the marketing plan.
Marketing controlling of the subsidiaries.
Complete production of on- and off-line
communication media such as catalogues, websites, posters,
advertisements.
Implementation partner for market specific CRM
developments.
Responsible for all BMW Motorrad’s
market research projects.
BMW
Italia S.p.A.
S. Donato M. (Mi)
Marketing and sales planning Manager BMW Motorrad
Development and implementation of the marketing
activities for the brand BMW Motorrad in the
Italian market. Specifically:
- advertising,
- dealer marketing, training and Corporate
Identity appearance.
- used bike management
- events, exhibitions, motor sport
- direct marketing, CRM, community (Club)
Sales planning and vehicle distribution process
ownership. Specifically:
- Budgeting and production planning, product
pricing
- Sales reporting internal and to the HQ
- Definition of the sales campaigns
Aprilia
S.p.A.
Venice (I)
Product manager
Responsibility
for product planning and new product development. Development of
marketing concepts and launch support material in cooperation with the
design team and the project engineers.
Honda R&D Europe GmbH Offenbach
(D)
Market researcher in the
Motorcycle Research Department.
Analysis
of the European motorcycle market. Development of market forecasts, organisation of market studies targeted to the
development of new products and segments.
Unilever Italia
Milan (I)
Internship in the Marketing Dept.
Coordination a Marketing/IT project for the
development of a decision-oriented
internal reporting system finalised to give quick
and comprehensive answers to the information’s need of the Product Manager.
Additional professional
qualification
2001-2007: editor of technical and
lifestyle articles for the main Italian motorcycle magazines (Motociclismo, In moto, Cafe
Racer).
Since 2003: teacher of marketing and
CRM at the graduate school “IED Comunicazione”
in Milan.
Education
Università
Commerciale “L. Bocconi” - Milan (Italy)
Graduate
in Business Administration with major in Marketing.
University of Florida - Gainesville, Fl
Exchange
student of Business Administration.
Technical Institute for Agronomics “G. Raineri” - Piacenza
High
school leaving degree in Agronomics.
Language abilities
Italian: native speaker.
English: written and spoken.
German: written and spoken.
Spanish: written and spoken.
French: spoken.
Additional information
Sports: off-road motorcycle
racing, running, skiing, cycling.
Interests: motorcycle travels, guitar playing,
reading.
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